IKEA takes a walk on the wild side: Social Media marketing

IKEA is a company that dares to experiment with Social Media Marketing: they took a walk on the wild side with social media marketing during the autumn of 2009:

Platform used: Facebook
Attributes: pictures – images and pictures help to engage people
Engagement: contest – the first person that tagged the picture won
Their friends noticed the win of their friend and spread the news.
More pictures were demanded.
Pictures spread to thousands of people promoting IKEA.

Of course this is consumer social media marketing for a giant retail store.

Could anything similar be applied to BtoB using one of the typical business social websites like:
LinkedIn (US)
Ecademy (UK)
Viadeo (FR)
Xing (GE)
as a platform using the existing functions?
Engage the members by offering something related to your business services.

At the end of any recession changes will be happening as this is a new start, thus in order to anticipate:
Take a walk on the wild side using social media marketing now!

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