The 25 conference requirements for salesmen

Initially the main goals of conferences are to learn about new methods and techniques from colleagues and vendors and allowing you to reach out the experts in the matters in one location.

However for anyone in sales the content of the conference can be of a lesser importance as the main purpose of any salesman is selling.

What are the ideal characteristics of a conference for a salesman?
1.   Networking possibilities: the more the better
2.   Enough professional attendees
3.   Not too much people as you will have problems selecting and meeting with all of them
4.   Big tags in order to read company and name allowing selecting people and addressing with appropriate question.
5.   Walking lunch and dinner: sitting at a table is a waste of time as you can only address 3 to 4 people around you.
6.   Enjoyable environment: dark rooms and lobbies will sell less good
7.   Boring speakers can be a benefit as you could have more people to grab in the patio.
8.   Too boring speakers and they all go elsewhere (shopping?)
9.   No Wifi as else people on their portable will not be approcheable for a conversation
10. No Internet access booth in order to have people open for a conversation instead of waiting silently in lines
11. Things to complain about so it is easier to open a conversation
12. Reasonably priced else only a very select number of people will show up
13. Not near by a shopping centre in order to have people stay
14. Rain or freezing cold in order to have the attendance stay
15. Limited number of Vendors – if the number of vendors out number the others there is no lead generation possible.
16. Just long enough coffee breaks (15min) in order to have people stay on the conference or lobby (not hotel room)
17. Frequent coffee breaks (2 in the morning – 1 in the afternoon)
18. No heavy lunch: else people fall asleep in the conference room
19. Limited wine supply during lunch: if tipsy or drunk they don’t remember you or what you were trying to sell
20. Capability of stealing the attendee list before your competitor steals the list.
21. The dinner is a special environment in order to have the complete venue joining this event
22. The less people know each other the better: as salesmen you can talk to all
23. No adjacent trade show as it draws the attention to the trade show boots
24. No major sports event happening as people will watch the sports on TV-sets instead.
25. No major world crisis as it affects everybody and draws the attention to: TV, Internet, newspapers

Do you have any other suggestions or requirements on your conference whish list?