Are you spamming with Seasons Greeting cards too?
Season greetings
We all send out Christmas and New Years cards with our best wishes to all our contacts in order to maintain the relationship with people and companies. Companies (clients, suppliers and consultants) and people we know from different business opportunities and partnerships in the hope for new opportunities.
Socially accepted spam
Probably you will be also sending out cards or emails to contacts you haven’t spoken, seen or even heard from since a long time.
In these cases the goal of sending Season Greeting cards is more for re-contacting the lost relation instead of bringing the Season Greetings.
The hope is when the receiver gets your card or email; he will remember or recall you or your company. It is likely he will visit the company website and regain interest in pour products or solutions or just remember you during his next purchase.
This type of Season Greeting cards or emails are a form of spam as you aren’t using opt-in lists, but it is apparently socially allowed?
In any case it a major opportunity to present the company with its products or services to the potential customers and partners again, but you have to do it subtle.
Getting noticed
In order to get noticed amongst all the Season Greetings cards and emails that people receive yours needs to stand out:
- In case of a card: the envelope and the card itself can be remarkable: colors, shape or picture
- In case of an email the challenge is tougher to achieve
In order to have your email noticed, starts with the subject line, which requires a lot of creativity as the same words are used in all Season Greetings emails and cannot be offensive or challenging. Be creative and use your imagination.
As the receiver of the card might have forgotten all about you but not about your company, having the brand name in the subject will help as he only sees your name in his inbox.
Alternatively you could put the domain name (www.domainname.com) of your company or product in the subject. This has the advantage after opening the email, the link is apparent above your message, which is easy to click on.
The content of the email can be an image or text.
The problem with images is that it becomes a hassle to add on a personal comment note, a link or even make your name visible below the image. Small images are better.
In all cases avoid images or movies which are too large (Mb) as they will not pass many email systems or people will not even open them as they are afraid of viruses.
Still by sending out Season Greetings cards or email to ‘lost contacts’, you have the opportunity to get in contact again and even generate leads and obtain business.
In our case we settled for a simple email with links to a selection of our blog posts from 2009 and send it out to all possible contacts including those who had downloaded one of our white papers or inquired about our service. A Merry Xmas, a happy New Year from Engago team Satire: Retainable: Visionary: Just useful:
Our Seasons’ Greeting email
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