Design not just for user experience – sales and marketing too
The design of objects
This is a trailer video for “Objectified”: exploring the design of objects that we use every day.
The question posed is:
- How effective is the design of objects.
- How well expresses the design the functionality or purpose.
- How people interpret or assume the use of these objects.
- How much is going to cost.
- How much is the total cost of operations.
The goal of design is not just to make it look good or cool.
The main goals are:
- To let people make the right assumptions about the device or appliance
- To eliminate the unnecessary things or features
Eliminate or block functions or features when they are not needed for operating the device for a certain function or device status.
You don’t need the car key when you are driving: still sits always near you while driving in the ignition key lock: just don’t use it.
However the car doesn’t warn you about or prohibits not using it.
“Objectified” trailer of the movie by Gary Hustwit
Design of software – web services
What applies for devices and appliances should also apply for software and web services.
What a user doesn’t need at a certain moment in an application, he shouldn’t be able to use. Moreover the user should be explained why he cannot use it at a certain moment of operation or status of the device.
Great design of devices, appliances, software and web services is complex and should appear easy and logical to the user: less is more.
Great design will make marketing and sales easier (less) and generate more sales.
Great design isn’t limited to expensive devices or solutions.
Because:
- The design makes your product or solution stand out.
- The use has become more obvious through the design.
- The user can become your advocate promoting your product or solution.
Apple and Ikea know all about this.
How good is the design of your products or solutions ?
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