How Oprah killed her own business by showing Twitter
When Oprah Winfrey showed on her TV show how to use Twitter to the world in April 2009, she probably didn’t realize she was actually killing her own businesses:
- The interruption-advertising (the commercial breaks)
- The product placement advertising (Kindle from Amazon)
- The TV-personality-referrer advertising (She advices you to buy)
Internet search for experience / reviews
Increasingly people search on the Internet for information, reviews, advices and remarks on products and services before they buy.
This information resides on company websites, review websites, forums, blogs, and other social media.
Oprah stimulated the use of Twitter by showing it to the world using the conventional mass broadcast media.
Due to the real-time search war that Twitter, Google and Bing have started, mainly in order to compete with Twitter, the social real-time search has become even more important.
People can find instantly up-to-date information, evaluations and experiences about products and services thanks to the real-time search capabilities and capacities of the search engines.
The change from TV to social media
Oprah stimulated the use of Twitter like no-one did before by pushing the Internet into real-time information.
At the same time she initiated the demise of her own business that is based on interruption-advertising, product placement advertising and the TV-personality-referrer advertising as people are now more influenced by the Internet.
Her website is not part of the social media and is clearly promoting products too obviously to be trust worthy on the Internet.
Oprah probably didn’t realize the changes that are happening in the marketing and advertising space when she showed Twitter to the (consumer) world.
She was killing her own business.
How is your business and marketing being affected or influenced by search engines and social media ?
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We’ve been alright- it’s helping us because we have several experienced professionals using it to build business. I can see how it would hurt television business though. People are obsessed with sharing everything online.
Have you ever considered adding more videos to your blog posts to keep the readers more entertained? I mean I just read through the entire article of yours and it was quite good but since I’m more of a visual learner.
Sometimes we do have video’s on teh blog – if it suits the subject.
that was quite a complete writeup there. you should get more people to read your writeups