17 reasons why social media marketing is not for all companies

The hype in marketing is social media marketing.
The advice seems that all companies should use social media for their marketing.

However we believe that in certain companies, market, industries it would be better not to engage into it:
1.  Only a handful of large customers: you can call them all instead: more effective
2.  SOX: all companies listed on a stock market better think twice
3.  Companies with internal social problems: employees could/will turn against
4.  Companies with external social problems: the neighborhood will fight you
5.  Companies causing ecologic problems: ecologists will fight you on social media
6.  Bad website: social media will increase traffic to a bad website: not good
7.  Company living in the past: the culture shock will be too great
8.  Companies blocking Facebook, Twitter or LinkedIn to their employees
9.  Content would be only Press releases
10. Defense market: your customers don’t like any exposure
11. Surveillance / Security market: your customers probably don’t want exposure
12. Prime goods, ores: none of your customers will be interested
13. Really have nothing to tell: nobody is interested in your boredom
14. No employee is capable of writing interesting or readable texts
15. The decision and approval workflow is too long: not up-to-date
16. No budget: will only create uninteresting content: someone needs to take time
17. The CEO has never heard of Facebook, Twitter or LinkedIn: the culture clash will be too big

Be aware that the social media marketing myths might not be suited to your company, market or products.
Ignore the over-hype and stick to what has been successful if social media marketing is not suited for you.
Moreover social media marketing is not the magic trick that is pulled out of the black hat without any cost or creativity.

Of course any company or any marketer can experiment with social media but don’t expect huge instant success.
Start with Tweeting this blog post using the green retweet button at the top of this article. (Thanks in advance)

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