The afterburner of a viral press release using free distribution

One week ago we issued the press release “Web Analytics Are for the Webmaster, Whereas LEADSExplorer Is for Businessmen” using a handful of free press release distribution websites (find the list here).

Nothing special in our opinion as we previously have issued several press releases both using free and paid press release distributions.

However we were wrong: the press release went viral
At one moment of time (Sunday January 24th, 2010) Google (www.google.us) had 99,500 links as the press release has been republished by many:
- News websites
- News feeds
- Industry websites
- Blogs
- People on Twitter
- And other social media.

People and professionals found it interesting as all these links cannot be generated by bots because our previous press releases typically got up to 500-700 links.

The afterburner is:
- More hits on the website
- The increase of number of sign-ups for free trial
- Inquiries for partnership/reselling
- Brand awareness

This press release proves that interesting content can spread on the Internet almost virally:
- For a B2B press release
- Using free press release distribution

In order to succeed you need to:
- Catch the attention by using popular keywords
- Generate interest by controversy or challenging in the subject
- No need for paying for distribution

The challenge now is to prove we can do it again using a free press release distribution.

Update:
On Jan 26 2010 – The search on Google (www.google.us) had 192,000 links !

   Send article as PDF to

More From LEADS Explorer

• Mission Impossible of the VP Sales and Marketing
• Make the ad bigger or smaller ?
• The correlation between CRM efforts and selling

LEADS Explorer Recommends

• The Importance of Keywords in a Search Engine Marketing Campaign…
• Making The Most Of Your Blog
• Making The Most Of Your Twitter Profile