Social media marketing is a complete product development
If you want to score quickly using social media in B2B or B2C, forget about it. It won’t happen!
In social media marketing blogging is the most used channel.
In the past people just started a blog and hoped to get readers and subscribers.
However social media like blogging, micro blogging or even just posting comments is almost like creating a complete product that requires market research, then it needs to be designed, developed, marketed, deployed and “sold”.
The goal:
Before starting anything the goal(s) need to be set and defined.
The market research:
The market research: what do your customers or leads want to read?
What is your market target? Market segment?
The design:
The concept: what are the subjects or topics?
The format: blogging, micro blogging or posting comments
The development:
The packaging: the layout, colors and fonts used
The type of illustrations or images to be used.
The setup of the RSS feed.
The production:
The daily content generation.
This is the real operational work.
The marketing:
Without any marketing the blog or micro blog will not be read.
- You need to submit your RSS-feed to all possible feed websites.
- Advertising
- Emailing
- Commenting on other blogs
- Getting links for your posts from other blogs
- Writing guest blog posts
- Getting other people to write on your blog
The goal is to build a group of followers or a community that follows your blog or micro blog.
The sales:
This is the final goal: generating traffic that brings interest for the advertising on your blog (page views and clicks) or your product (selling).
A blog is not just something you start and hope it becomes successful. As with any other product or service it needs to be designed, conceived and created with the end goal in mind.
Blogging into the wild will not lead to your goal.
How is your blogging going?
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