Content marketing: search engines vs social networks difference

Search
You use search engines and go to the information.

Social
The information is presented to you by your network.

Search

Since many years we use search engines to find information on the Internet.
This gives you the power to find information at the cost of taking time to search the Internet.
You use the search engine to filter out the most likely links and then manually visit and evaluate in order to find the interesting of matching content.
The investment is made when you need it.

Social media

Social networks present you the interesting information through your social network.
Your contacts in the social network will filter out the information and that is being offered to you at no effort. Your contacts are your search agents: selecting and filtering out data.
The effort and investment is in the build up of your social network – long before your need or can use the information.

Content marketing

Content marketing can be used in both cases:
The information available on the Internet – including on your website – can get found and filtered by both the search engines and the people in social networks.
The difference is the ranking and the chances of getting presented.

For search engines:
Content marketing is aimed at getting found by search engines: hence the need for Search Engine Optimization (SEO), keywords and Meta tags.

For social networks:
Content marketing is aimed at people as social networks are powered by people:
Hence the need to be remarkable, bring original content or valuable information.

Attracting search engines or people is quite different.
For example: the visual appealing content will attract and be remembered better by people than by search engines, especially if emotion is involved.

The end result should be the same:
Getting found and noticed by a possible buyer looking for valuable information in the content published.

Who is on your side? The search engines or the people in social networks?
Invitation:
Would you be interested in www.popupbooster.com Beta? For dynamic websites presenting relevant content – behavioral targeting.
Sign-up here

   Send article as PDF to

More From LEADS Explorer

• Why the dream of social media marketing is over
• Comparing: Advertising – Direct mail – Social media – Content marketing
• Google or Twitter: Who gives the best information and search ?

LEADS Explorer Recommends

• The Importance of Keywords in a Search Engine Marketing Campaign…
• Making The Most Of Your Blog
• Building Backlinks Can Make Your Website Popular In The Search Engines…