Content marketing: search engines vs social networks difference
Search
You use search engines and go to the information.
Social
The information is presented to you by your network.
Search
Since many years we use search engines to find information on the Internet.
This gives you the power to find information at the cost of taking time to search the Internet.
You use the search engine to filter out the most likely links and then manually visit and evaluate in order to find the interesting of matching content.
The investment is made when you need it.
Social media
Social networks present you the interesting information through your social network.
Your contacts in the social network will filter out the information and that is being offered to you at no effort. Your contacts are your search agents: selecting and filtering out data.
The effort and investment is in the build up of your social network – long before your need or can use the information.
Content marketing
Content marketing can be used in both cases:
The information available on the Internet – including on your website – can get found and filtered by both the search engines and the people in social networks.
The difference is the ranking and the chances of getting presented.
For search engines:
Content marketing is aimed at getting found by search engines: hence the need for Search Engine Optimization (SEO), keywords and Meta tags.
For social networks:
Content marketing is aimed at people as social networks are powered by people:
Hence the need to be remarkable, bring original content or valuable information.
Attracting search engines or people is quite different.
For example: the visual appealing content will attract and be remembered better by people than by search engines, especially if emotion is involved.
The end result should be the same:
Getting found and noticed by a possible buyer looking for valuable information in the content published.
Who is on your side? The search engines or the people in social networks?
Invitation:
Would you be interested in www.popupbooster.com Beta? For dynamic websites presenting relevant content – behavioral targeting.
Sign-up here
More from LEADS Explorer
- Content marketing is getting hyped – The problems kept quiet
- The recipe of marketing success with social media
- Comparing: Advertising – Direct mail – Social media – Content marketing
LEADS Explorer Recommends
Social comments and analytics for this post…
This post was mentioned on Twitter by LEADSExplorer: The difference between search engine and social media content marketing ! http://bit.ly/cWUltr...
without any doubt the social media networks nowadays represent a huge resource to use in our marketing campaigns.
People in different age are on social networks now a days. So marketing campaigns has this challenge on attracting people from that network to their product or business. Though it may be challenging for their part but as we can see the numbers of possible customer are really high on social networks.