Comments on: When your main competitor gets acquired http://www.leadsexplorer.com/blog/2010/02/18/when-your-main-competitor-gets-acquired About lead generation, website visitor identification, CRM, prospecting, sales, conversion, funnel, B2B, visitor tracking Mon, 06 Feb 2012 17:17:28 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Michael Thimmesch http://www.leadsexplorer.com/blog/2010/02/18/when-your-main-competitor-gets-acquired/comment-page-1#comment-31123 Michael Thimmesch Wed, 03 Mar 2010 03:10:06 +0000 http://www.leadsexplorer.com/blog/?p=2309#comment-31123 Fantastic insight into the difference between the external view (wow, they will be so strong with all that market share and economies of scale!) and the internal view (a lot of CYA and wasted efforts) of two merged companies. One place these newly merged competitors will create confusion is at their trade shows, as they try to determine if they should 1. Drop one of their booths, or 2. Combine into a single, larger booths. They also will spend good money to rebrand their exhibits, perhaps one year with the two brands side by side, and then again with the remaining dominant brand the following year. Fantastic insight into the difference between the external view (wow, they will be so strong with all that market share and economies of scale!) and the internal view (a lot of CYA and wasted efforts) of two merged companies.

One place these newly merged competitors will create confusion is at their trade shows, as they try to determine if they should 1. Drop one of their booths, or 2. Combine into a single, larger booths. They also will spend good money to rebrand their exhibits, perhaps one year with the two brands side by side, and then again with the remaining dominant brand the following year.

]]> By: uberVU - social comments http://www.leadsexplorer.com/blog/2010/02/18/when-your-main-competitor-gets-acquired/comment-page-1#comment-31099 uberVU - social comments Thu, 18 Feb 2010 21:01:54 +0000 http://www.leadsexplorer.com/blog/?p=2309#comment-31099 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by LEADSExplorer: Should you be afraid or cheer if your competitor gets acquired ? http://bit.ly/aoxjWJ... Social comments and analytics for this post…

This post was mentioned on Twitter by LEADSExplorer: Should you be afraid or cheer if your competitor gets acquired ? http://bit.ly/aoxjWJ...

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