Think social media, act business or Think business, act social media
In our opinion there are two ways to use social media:
- Hit and run
- Invest and leverage
Hit social media and run
Think social media but act business wise
You consider the occasional social media impacts on your business as short term opportunities. You just take these social media efforts and successes for granted in order to get a quick profit or temporary improvement of your operating income.
Your social media efforts are not the main part of your long term marketing plan or business plan.
In the end your business goals using proven marketing methods are more important than the uncertain effects of social media.
Social media marketing is chaos compared to business where order and accountability rule.
In this case you probably prefer interruption marketing (advertising) as it more organized, systematic and proven.
Invest and leverage social media
Think business, but act social media
You consider and care for your business, but your actions are geared towards social media as these can have a bigger impact on your business in the long run.
Your goal is to leverage the effects of your social media efforts for your business. This will require investing heavily and systematically in social media marketing as it is quite different than the more organized and straightforward methods of interruption marketing.
The larger uncertainty makes the risk larger.
Your real roots for marketing are in the social media as it is your main focus.
The sustainable benefit, thanks to your social marketing efforts, in the long run is more important than a quick business profit.
However due to the uncertainty and outcome of social media marketing the investment to be made in time, creativity and efforts can be quite important before any significant return is noticed.
Social media marketing: company, management and business dependent
Both alternatives have a reason to exist as both can bring success.
The decision to be made is related to the type of company or the company management or the business.
There is no single rule and no good or bad in using social media marketing or not.
If you want to avoid frustration and annoyance then stay away from social media marketing due to the uncertainty and the chaos.
If you like risks, have or are able to create interesting content and have time, then you can aim to leverage your social marketing efforts.
Even if social media marketing seems the most cost effective at first, there is more investment needed to be successful (or you have beginners luck).
These investments need to be increased by the probability of being unsuccessful over a long time.
What do you do?
Think social media but act business ?
Or
Think business but act social media ?
More from LEADS Explorer
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- The Social Media Marketing ROI
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