Why your business should be on YouTube too !

Video

Video as search engine
YouTube has become the #2 search engine: after Google and before Yahoo.
Dailymotion (#112) and Vimeo (#232) have high rankings of popularity too.

Search:
Search means getting found on the Internet.
Highly used search engine means: important enough to have a presence.

Search engines:
Search engines index the video websites fast as these do fall in the social media category and sensational news events get uploaded quickly on YouTube.

Read vs view:
People hardly or even don’t read anymore.
Even clicking though a presentation has become too much effort.
The last resort is video as people prefer to click once and watch the story or information to unfold: effortlessly.

What content?

Many subjects or items you can be presented in a video.
- Not necessarily an interview with your CEO (as he might not be interesting at all or present not well in a video).
- Even a short video blog (vlog) by one of your employees with a challenging subject is sufficient.
- Just a demo of your application or solution using a screen capture like CamStudio is already good enough in order to have a presence with a video on the Internet. if you require more functions and features: look here.
- In case you have no inspiration or guts to make a video, then convert your (Power) presentations into a video clip:

Requirements

Whatever you present in your video make sure:
- The content is interesting
- The duration is short (60 seconds to 180 seconds)
- The message is clear: just one main selling point
- The quality is good enough for YouTube but it hasn’t to be outstanding
- The title needs to be shocking or generate interest
- The title, description, keywords and tags are well chosen
- Keep within your budget as video shoots and editing can become expensive quickly

Entertainment marketing

Video marketing is content marketing that has become entertainment marketing.
If you present a boring video, it is less likely your video will be rated and praised. As people want to be entertained your video needs to entertain them too as there is so much competition competing for interest online.

Quality of video

If the goal is just to be found and create links for SEO purposes, the video don’t need to be of high quality and include sound or music.
However if the video needs to convert potential customers into leads, high quality and sound (music) is a requirement.

Multiple websites

Facebook: upload video too
At the same time you are uploading the video to YouTube, take a Facebook account to create your company page and upload the video there too! getting found and getting exposure are the main goals.

Don’t forget to upload to Dailymotion and Vimeo too.

Embed the video also on your website by using the provided code on YouTube.

A business without a video is a business lagging behind.

Where is the video of your company ?