Launch: relevant timely content – dynamic targeting web service
Today we launched a new web service for dynamic content targeting: popupbooster
Until now having an existing website to display content tailored to specific groups of visitors was a complex and expensive process.
Popupbooster simplifies this process and allows serving of customized content and messages within minutes at an affordable price.
Benefits
The benefits are multiple:
- serving of relevant, visitor tailored content
- without large upfront investments, major modifications to an existing website – low setup and running costs
- easy customizable
- easy to maintain
Challenging Internet
On the Internet a website has only a few seconds or pages to:
- Capture the visitor’s interest
- Make them stay on the website for more page views: sticky website
- Decrease cart abandonment
- Convince them to make a purchase
- Leave their contact details
- Convert them into leads
- Increase online sales: up-selling, cross-selling, transactional selling
Previously this kind of targeting could only be solved by implementing expensive and complex content management systems (CMS) requiring experienced consultants resulting in hard to rollback changes to the website and expensive invoices.
Popupbooster solves this problem by offering easy to manage, easy to design, flexible popups and overlays that appear on conditions related to:
- The visit characteristics
- The search characteristics
- Reference website
The look, design and feel of each popup/overlay can be specified to your needs.
Beyond popups & overlays
While the idea of popups might trigger memories of spam-infested websites, the rise of these techniques is seen on more than 80% of the top 100 sites where they are implemented as popups, top bars, bottom bars and dynamic overlaying techniques which can range from being very subtle (not recognizable as popup) to aggressive attention-catchers..
Additionally the appearance can be triggered only when certain conditions are met and limiting the number of appearances for avoiding annoyance for the regular visitors while still being engaging to new or otherwise bouncing visitors.
Embedding web services and widgets
Most web services (online forms, surveys, email opt-in), media (Youtube, Scribd, …) and widgets can be embedded with relative ease expanding the possibilities beyond text and images.
Analytics
In order to be able to test different versions of popups and overlays adequate analytics, statistics and click-through recordings are provided.
This instant feedback mechanism and the easy to manage interface allows instant iterations to enhance the message displayed with the goal of the visitor’s engagement.
For more information on popupbooster please visit: www.popupbooster.com where you can sign-up for a 30 day free trial or a limited free account.
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