The tale of 2 websites: web analytics and conversion rates
We have 2 websites that are promoting both our web services:
LEADSExplorer: Caller-ID for your website
popupbooster: presenting relevant content visitors: video, ads, affiliate ads, forms, surveys and opt-in.
The first website is more than 2 years older than the second one which should have impact on the visit sources and findability. It also receives about 8 to 9 times more traffic (Alexa #287,000).
We use Google Analytics to have an overview of the traffic, sources and content.
For lead generation we use our own LEADSExplorer which gives visitors data by company.
| LEADSExplorer: | |
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Traffic sources Although this website is quite longer on the Internet and many links have been created over the years the main source is Google search. The many links have been created by article and presentation publishing, comments on blog posts, press releases and a few blogs writing about the service. No advertising whatsoever since 6 months. |
| Web analytics The bounce rate is high: 77%. This is mainly due to: - The very different content on the website: people end up on web pages not immediately looking for such a solution. - The blog which receives 26% of the visitors. Only 10% will click to the website = 2.6%. The high percentage of new visitors is related to this as well as the short time spend on the website. |
| Conversion The conversion rate to sign-up for free is about 1.6% - Even with the blog stealing 26% of the traffic and only sending 10% of it to the website - Only indicative pricing on the website available. |
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| popupbooster: | |
| Traffic sources Although this website is just 6 months on the Internet and much less links has been created the traffic from referring websites is higher. This is mainly due to the high volume of traffic it gets from a free Wordpress plug-in: 18% The links are mainly from comments on blog, presentation publishing and one press release. No advertising at all. |
| Web stats The bounce rate is significantly lesser and the time on the website is quite high: 3min 15 The mini blog only gets 2% of the traffic which is not significant. On average people visit 2.92 pages per visit, which is whole page more. |
| Conversion rate The conversion rate to sign-up for free is about 1.1% which is lower than the website with the high bounce rate and the popular blog. There is a full pricing page on the site available: so people know the pricing. |
We still aim to improve: more visitors and a higher conversion. How well is your website performing ?
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I would suggest give Clicktale a try. I’ve been using it for 2 months and it is neat to watch what your users do, I learned a lot.