Should the executive compensation relate to the status of the website ?
Is the CEO serious ?
When the CEO, COO or VP Sales explains during a meeting their website is completely out of date and should be reviewed and renewed, we always wonder how serious they are about their business as they present the company to the world with products they no longer carry or services they have stopped providing.
Are they taking their job seriously ?
Would this CEO, COO or VP Sales handout their business cards with an old telephone number or an error in the address or email address ? Probably not.
Website relevancy important for executive compensation
Still they care less about the no longer relevant website, that gets visited by potential leads, customers, vendors / suppliers and financial institutions, than about their business cards.
The website will be visited by and will communicate to more people than the CEO, COO or VP Sales will ever speak to or meet.
All of these website visitors will get the wrong impression and will make the wrong conclusions and decisions. This will have a bigger impact than a business card with an error.
The status and being up-to-date of the website should be one of the priorities for the CEO, the COO and the VP Sales.
Hence the status of the website should relate to the executive compensation as it is the window of the company to world.
Is your website up-to-date ?
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