Where to invest in your time: content marketing or selling ?

Content vs selling
All entrepreneurs and businessmen from start-ups to midsized companies have a dilemma about how to invest their time:
- In creating content
or
- In selling

The latter gives faster rewards but has limited reach.
The content creating will give reach but minimal results in the short term.

Not all entrepreneurs and businessmen are good salesmen.
Not all entrepreneurs and businessmen are good content creators.

Content marketing opportunity or need
Hence the choice is pretty straightforward :
- If the entrepreneur or businessman has the money to spend and time to create content – lots of interesting content.
- On the other hand if the company has huge loans, the faster money comes in, the faster the company can repay the loans by focusing on selling.

If the entrepreneur wants to boost his sales or generate leads fast, he needs cold calling or email marketing to generate as much leads as possible. Soon he will encounter the problem of missing support from marketing campaigns for branding and awareness.

Thus it would be better to have marketing in place. Marketing using advertising if the entrepreneur has the money to spend or content marketing if it is a limited marketing budget.
For content marketing entrepreneurs need to create content.

Thus in the end it seems better to invest time and effort in creating content as it:
- Costs less than selling
- Has a far reach
- Generates leads

Create content first, sales will follow and you will reach further than your current eco-system.

What’s your take on that ? Selling or content creation