Why your company should leak info too for social marketing
Leaking product information sparking conversations
Apple is probably the king of leaks.
It saves them massive amounts of advertising.
Leading, hot or hyped companies like Apple, Microsoft and a few web service companies (Xobni, Brightcove, …) can leak their new products to the market in order to get even more attention.
This is the best marketing and social media marketing available as this sparks a conversation on the social networks: people participate by giving their interpretation and commenting. The total engagement at little or no cost.
Some companies have enjoyed previously the easily obtained massif interest, but lately generate less interest: like Facebook (from 2007) and Google as they have become less hot.
The teaser is more interesting than the news itself
Most companies can leak as much they can until they are dried-up.
Nobody cares abut their leaks as hardly anybody cares about their products.
On the other hand did we ever give it a try ?
Most companies are already happy if they generate some interest for their press releases or presentations of their new products.
Getting the complete news is less trilling than teasing with a part of the complete new picture. The real news is a fact: not much to tell or to imagine about it.
So maybe we should try to tease our potential customers and current clients with teasers for the next to be released product.
It seems to be the only or best way to spark a conversation and to generate more interest.
The problem is the distribution of the teaser news through the publications in your industry: not easy to achieve as your company is not hot.
Alternatively: why not tease by email directly to your customers ?
Have your leaked product information lately ?
Could you imagine leaking product information ?
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