Social media marketing is doomed thanks to the bots ?
Social media marketing has been praised and hyped as the new channel for communicating and interacting with your prospects and customers.
The marketer uses bots
On Twitter a large part of the activity is by bots.
On many social website comments are posted by bots.
Using automated distribution and replication services like Twitterfeed, TweetMeme or TweetAdder your content from your blog or press releases can be distributed to many of your accounts on Twitter and Facebook.
Other services exist to invade the social Internet media with lots of content which is in most cases duplicated content.
The leads and customers using bots
At the other side there are several auto following services like Twollow for Twitter or scripts or services (FriendAdder) for auto-adding Facebook friends are available. People don’t really follow or are related or involved with you, but they follow you or become your friend automatically.
Seems on both sides there are bots !
Social media marketing by bots to bots
So what’s the point or the benefit of investing time, effort and money in social media marketing as your bots are addressing an audience of bots?
Instead of having an open communication with leads and customers by reaching out to them, there are conversations from bots to bots.
There is a rise in automated conversations and connections through social network channels but these conversations don’t necessarily involve human beings.
These bots will not listen and will certainly not buy your products or services.
Is social media marketing doomed due to the bots ?
More from LEADS Explorer
- Why the dream of social media marketing is over
- The Starters’ Guide to Social Media Marketing
- Social media marketing is the ADHD child of marketing
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