Social media marketing is the ADHD child of marketing
Social media marketing: no fit for corporations
The guru’s and enthusiasts of Social Media Marketing have made us believe that it is the next Holy Grail. However it isn’t as it is a chaos.
The demise of social media marketing is probably due to social media itself as it is a chaos:
- Too complex to streamline
- Too complex to put into simple rules that can be executed by employees of a company
- Moreover it can’t be censored or controlled which will frighten management
Social Media Marketing just acts like an uncontrollable child in an office environment.
Social media is the marketing ADHD child
Social Media marketing can best be compared with ADHD (Attention Deficit Hyperactivity Disorder):
- Impulsiveness
- Participants react quickly without thinking
- Hyperactivity
- Continuous activity
- Constantly in motion
- Inattention: as the attention of the contributors can turn completely into another direction.
- Changing focus overnight
- Talk (communicating) nonstop
- Difficulty doing quiet tasks
- Not following instructions
- Blurt out inappropriate comments
- Show their emotions without restraint
- Act without regard for consequences
- Have difficulty waiting for things they want
All these characteristics are not fitting company structures and rules which makes Social Media Marketing hard to use under a corporate structure.
The reactions and rules imposed by corporate governance hinder the success, the flow, the uptake and the control of Social Media marketing even more.
No prescription pills for ADHD social media
If you still would consider creating, implementing and executing a Social Media marketing campaign then beware that there are no prescription pills to be taken to ease the problems.
You just have to swallow the problems caused by the clash of your company and the social media.
How’s your ADHD marketing child doing ?
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