Why Google and Facebook should take Amazon as an example

On Quora a question is asked: Which is better to work for, Google or Facebook?.
The answer to this question made the conclusion:
Google tends to value technology. Things are often done because they are technically hard or impressive. On most projects, the engineers make the calls.

Facebook values products and user experience, and designers tend to have a much larger impact.

This comparison forgets one company: Amazon – the bookstore, the Kindle system and Amazon Web Services.
Amazon has a diversified profitable business model selling products, services and values useful technology, whereas:
- Google is still a one trick pony: Adwords which they copied from Bill Gross from Idealab (Overture Services, Inc. – formerly Goto.com) who turned the idea and concept of keywords from Scott Banister into a business.

- Facebook has many people using the service but still it is uncertain if their business model is sustainable. The first sign of decay is apparent as teen move away from using Facebook.

Will Google come up with a new profitable business? Not just another Beta service with no business or another vehicle to sell Adwords?
Even Adam Rifkin of GigaOM declares that Google has no game !
Will Facebook be wiped out by the next social media or gaming portal, like what happened to MySpace?

Amazon generates profits from a growing number of successful multiple product lines like the Kindle and AWS.
AWS is even into Social Gaming as it provides the hosting that powers six to eight of the top ten Facebook games  like Zynga, Playfish and Playdom.

So who is the major force on the Internet ?
Amazon because it has different sustainable business and is able to reinvent itself on a regular basis with additional profitable businesses.

How sustainable is your business ?
Does your business have a back-up plan or alternative business ready to be executed ?

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