Email your web visitors timely for more leads – the new feature

Until now the LEADSExplorer web service consisted of providing visiting data and identification of visitors by company name.
The main complaint we got from our customers or ex-customers was: great data and information but we want to do something with it.

Reach your customers early in their buying cycle
As of today the web service allows you to take action towards your visiting companies by helping you to contact your visiting companies more easily and conveniently.
An email sent to interested visiting companies is likely to get more attention as the timing is right and the subject is known by the pages visited or the search terms used.

On the home page the users will find a list of the latest visiting companies that never have visited before. The ‘Interest’ column indicates graphically their visit intensity.

Browse visiting companies
Browse and click one of the companies. Then a pane with more information opens with company website, business information, geographical location, visit data and visited pages in order to qualify the company.

Find contacts and their email addresses
If the company interesting enough then contacts and email addresses can be retrieved from different sources on the Internet.

Using the ‘prepare email’ link will open a popup asking to:
- Paste the email address found
- Select the email content from a number of emails
These emails have previously been created and can be edited on the spot by clicking on ‘create / edit email templates’.

Prepare and select email
By clicking ‘Prepare Email’ the email client (Microsoft Outlook, Thunderbird,…) will open in order to allow further editing or personalization of the email and add the senders’ signature.

The actual sending will be done from the email server of the user.

Benefit
Sending an email to an interested company takes out two of the tree uncertainties of email marketing:
- Content is matching their interest
- Timing : the message is timely
This is likely to enhance the interest in products or services.

Saving data and events for future use
Every email sent will save the company, the contact person with his email address to the SALESTractor CRM, including the email.

Additionally an event is created in the communication log which will appear in the activity charts that plot the visits of one company and the communications with this company.

We are proud to bring more features for the same price.
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