That gut feeling your company is on the wrong track

Typically during the annual sales meeting the road-map of products or solutions is presented. In order to explain the sales reps what to expect and what the company expects from them.

How do you react if the plans seem unfeasible to you?

When the challenges and targets are beyond the means and reach of the company?
When the required marketing efforts and investments are way under estimated or budgeted much higher than usual?
When the new products address a different market but the budget lacks the required marketing spending?
When the planned products seem to be beyond the skills and assets of the developers?
When the initial point of departure for demand of the market is wrong?

What to do if the targets, product challenges, market research and marketing efforts are unrealistic?
It is already too late to discuss with management as all decisions have been taken and the machine has been put to work.
You are very well aware or convinced the company will hit “the wall” within a year.

Would you accuse management of these wrong decisions?
Time to find a new job?