Social media marketing has become Big Brother – What’s next ?

When things become mainstream
When methods and things become mainstream it is often time to leave them behind and look for new methods and approaches.
When all including large corporations start using it for their purpose, chances are the smaller players stand no chance to stand out.

Social media marketing has become Big Brother
Seems like social media marketing is becoming mainstream as the hype is over and large corporations have adopted it in their marketing strategy.
Companies have a Facebook page, Twitter accounts, post video’s on Youtube, use Slideshare or Scribd for presentations and they even have a blog which they get posted on ‘news’ sites.

Brands are using social media monitoring tools and web services for monitoring buzz about their brands and their competitors.
The big companies move in overwhelming the small players.
Blogs have become team work instead of a solo undertaking.

At the same time the participation and engagement of people has decrease as:
- Less comments are posted on blogs
- Less bookmarking happens

The originality and the spirit are gone of the early days.
Social has become Big Brother.

Time to move on as you’ve done it all
Probably it’s time to move on for the small and medium sized enterprises.
The question is where too ? What’s next ?
There is augmented reality together with location-based social networking website but no clue how to use these in marketing our web services.

You’ve done it all but now you need a new vehicle for your marketing.

You’ve done it all, you’ve broken every code
And pulled the Rebel to the floor
You spoilt the game, no matter what you say
…
There’s nothing left, all gone and run away
Maybe you’ll tarry for a while
It’s just a test, a game for us to play
Win or lose, it’s hard to smile
Resist, resist, it’s from yourself you have to hide
(Cockney Rebel – ‘Make Me Smile’ Lyrics)

What’s next ? Make me smile !