Bypassing the GateKeeper using Social Media
In sales we all want access to the decision makers who are being protected by the gatekeepers.
The first way to get direct access is getting the names of the decision takers which can be found using:
Internet-Data-Mining for contact names
- Press releases:
In many cases the CEO or marketing manager will be quoted
- LinkedIn:
Using the internal search function on company
Googling the company name and LinkedIn in one search will give you names. By adding the function you can narrow down to the person required.
- Internet data bases:
Searching on Google or Bing using the company name and an Internet data bases like Jigsaw, Spoke or Zoominfo as search terms.
- Twitter:
Using Twitter search can reveal the Twitter account of the decision maker of a company allowing to send him a direct message using Twitter.
Once the name of the decision maker found you can:
- Call him directly by stipulating his name to the telephone operator
- Send him an email by constructing his email address to the company format. You can find the format by just searching on the company domain name on Google or Bing.
Joining social groups
By joining target market groups or of your industry you are able to participate in discussions or to start a discussion that is related to your business or solutions:
Such groups exist on
- LinkedIn
- Facebook
- Ecademy
- Small Business Forum
- UK Business Forums
- Startups.co.uk
Once you get into a discussion you can:
- Generate interest in yourself or the solutions of your company the other participants.
- Engage into a discussion with one of the people posting on the discussion board
If all fails and no interest is generated directly for your company then you can send the discussion participants a private message related to their answer or opinion they have posted in the discussion.
In many cases these people will not be the decision maker but the influencer as this are the kind of people tending to participate on these discussion groups.
Once you have convinced the influencer the decision maker is within your reach.
Do you know any additional method to bypass the gatekeeper ?
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