The audience is not listening as your content is not entertaining

We all know the phrase: ‘The Audience is listening’ (THX in a movie theater near you).

If your audience isn’t listening or isn’t taking notice of your marketing then your content is not entertaining.
Your message will be lost in all the white noise of other marketing messages.
It needs to be entertaining, to stand out of the crowd in order to get noticed.

THX Robot – 2010 from Jason Daugherty on Vimeo.

Although the new marketing is content marketing your content needs to be entertaining equally in B2B (The THX ad is B2B).
Even very interesting but boring content will not generate much interest or keep the attention long as there is so much competition in getting the attention from all other marketers: both consumer and business to business products try to get everyone’s attention.
As the time that people can spend during a day is limited, you need to make sure your content is interesting and entertaining enough.

As a marketer you will end up being in entertainment – whether you want or not.


8 Responses to “The audience is not listening as your content is not entertaining”

Leave a Reply

About us

Engago Technologies provides a B2B web service for marketing and sales.

About web lead generation

 Get more leads: 30 day free trial

 See companies visiting your website: Visiting companies  Your potential hot leads to contact

Meta - Subscribe

 Subscribe in a reader
     RSS Really Simple Syndication

By email:


English flagItalian flagGerman flagFrench flagSpanish flag





Alltop, confirmation that we kick ass

Online Marketing Toplist

Add to Technorati Favorites

Add to Google Reader or Homepage

Subscribe in Rojo

Add to My AOL

Add to netvibes

Subscribe in Bloglines

Add to The Free Dictionary

Add to Excite MIX

Add to netomat Hub

Add to fwicki


Add to Webwag

Search For Blogs, Submit Blogs, The Ultimate Blog Directory

Business Blogs - Blog Top Sites

Blog Directory for USA

Business Blogs - Blog Rankings

Twingly BlogRank

Find the best blogs at


Webfeed (RSS/ATOM/RDF) submitted to

Marketing & SEO Blogs - Blog Top Sites

Links: Paperblog

Dr.5z5 Open Feed Directory


Feedage Grade A rated

blog directory

Business blog

Top  blogs

Blog Directory

Internet Marketing Blog Directory

Top marketing blogs award

The LEADSExplorer Blog

Top marketing blogs

Blog Ping Tool
Ping your blog