Bouncing is better than nothing – 3 bouncing types
High bounce rates are bad
All webmasters and Internet marketers detest bounces as all their efforts of SEO, SEM, online and offline marketing lead to just a bounce. The higher the bounce rate the higher their personal failure as they become obsessed with bounce rates.
We all are convinced that high bounce rates are bad. Which is true compare to people visiting multiple pages, but not all bounces are that bad.
Bouncing is not that bad
However a bounce is better than nothing: not finding your website is even worse as you didn’t catch their attention at all.
Three types of bounces can be defined:
- Visitors that bounce after finding the information required quickly
- Visitors that bounce after reading a large part of the page
- Visitors that bounce almost instantly
The quick
Those that enter your website and found the searched information have quickly and happily left your page, but they do have a positive feeling about your website. A positive feeling will make them remember your website, brand name or even what your product is for.
The readers
Those that have read your page have at least found information relevant to what they were looking for. Unfortunately they didn’t stay on your website to investigate more about your company or solutions. However they sure will remember your brand and the solution you provide.
The immediate
The immediate bouncers have at least seen a glimpse of your website as they had to decide stay or leave. They might even remember your company name or products as they had to make their decision to leave or not.
In most cases something like an impression or a feeling will remain: it will stick in their memory for a longer time. Just make sure the memory and the website experience is positive by short page load times and a pleasing usable layout.
Branding bouncing actions
Two actions for brand naming:
- On every page you should indicate what the company or product is all about or the problem it solves. Then the chance exist the bouncing visitors at least remember your brand name and relate it to the solution or problem it solves.
- In the website description visible in the search results it should clearly state brand name and the purpose of solution you provide as after returning to the search engine page it is likely they will read the description of the last clicked link before scanning the rest of the search page for interesting links.
Of course high bounce rates should be decreased by all means. However bounces are not all that bad and at least they have found your page.
What kind of bounces has your website ?
