How long is your email marketing list ?

Email marketing list

It might be a surprise but the length of your email marketing list has no importance !
Is a list of 125,000 names any better or worse than a list of 25,000 names ?
What’s the value of the list ?

The people on the list are just people who are opt-in or names and addresses you have bought from a list broker.
There is hardly any relation between them and potential buyers.

Value of mailing lists

How do you know who is a potential buyer on your list ?
How do you know what product really interests them ?
How do you know when they are interested in a certain product ?
How do you know you are wasting your and their time instead of successfully nurturing ?

The shorter list can contain more interested and potential buyers than the long list.
Even having no list can have more value in case you have more prospects than you can handle.

Reaching out to potential buyers only

You can email the people on the mailing list with hundreds of messages and still not getting one purchase. Meanwhile you will have to do maintenance on the huge list to keep it updated as people change jobs and companies.

A much shorter list containing only interested parties with real buying potential is much more valuable than a very long list.
Your website can provide this list of potential buyers as you can reach out to your leads early in their buying cycle using a website visitor identification service. Moreover they are showing buying intentions as shown in their visit behavior.
By knowing the product that interests each of them, will allow you addressing them with matching nurturing messages.

So no longer brag about the length of your email marketing list as only sales results count.