Why your content marketing fails
The new marketing is Content Marketing: Content being the King. The idea is to produce enough content that will draw in interested parties and generate even more traffic as your highly valued content is passed on from one to another. Then a large part of this traffic should convert into leads.
However in reality this is not happening.
Content marketing is not Sales pitches
Your blog or your content is not generating any significant traffic and hardly any of your visitors converts into leads and therefor no sales.
Your content doesn’t get replicated, re-tweeted or forwarded to other people.
It seems hardly anybody finds your content any interesting.
The main reason is because your content is too much marketing content as it discusses your products, solutions or worse yourself, management or your company. Your Content Marketing is just a sales pitch.
People don’t want marketing messages.
Similarly in the past press releases and newsletters about the company or the products weren’t generating much interest neither.
Content Marketing: value, compelling and entertaining
Instead people want real valuable and quality content.
It is time to stop treating Content Marketing as Marketing and start creating content that really interests your target audience and which in the best case engages them. Your Content Marketing should bring some sort of value to them.
Moreover it should be compelling and entertaining in order to keep the attention of the audience. Marketers will have to become entertainers too.
Change your Content Marketing for the better.
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