The pounding marketing message
Pounding messages for brainwashing
In consumer business it is common to communicate the same message over and over again in order to get people to believe that marketing message. It is like brainwashing.
The more sources that proclaim the same message the will widespread and the more consumers will believe it as being true.
The same is probably true in business-to-business by pounding the same marketing message over and over again and having other sources proclaiming the same message. Preferably trusted sources like recognized analyst firms, business bloggers, journalists and even the TV-news should spread the message in order to have influencers and business decision takers to believe it and influence their decisions accordingly.
The message content
The first challenge is to find an message that is interesting enough and sets your company or solution apart from your competitors. The message must be easily understood and inspire in order to trigger interest from your target audience. A message just like Steve Jobs proclaims as he pretends and makes you believe his company makes the best products and are worth the large amount of money they cost.
Engaging media for pounding the message
Publishing is no challenge as content for your website, your blog, Facebook, LinkedIn, Twitter and multiple press releases are easily created and executed. Additionally advertising can help in spreading the message, comes at a high cost but is just straight forward.
However achieving the engagement of analyst firms, bloggers and journalists this is a huge PR undertaking which starts on the website of the company and with a press release, but will need the mysterious influence of a PR agency.
Good luck with pounding your marketing message!
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