How to get your CxO on board with Social Media
Convincing the CxO for social media marketing
Marketing analysts, marketing guru’s and marketing bloggers have all long praised the use of social media for company marketing. This will have convinced most of the Marketing managers but what about the ever hesitant CxO level business executives?
How can you as Marketing manager convince your CxO?
Well NOT!
Awareness social media
If you have to convince the CxO level, you will never get real support.
All the CxO’s in the world have heard about Social media: at least they are aware of Facebook, Twitter and LinkedIn thanks to TV news and the press. They probably even have experienced it themselves or their relatives.
Awareness doesn’t mean they are interested or see the benefit.
Social Media Battle Field
Hence even if you manage to convince them to approve to use social media for company marketing, then they will be ready to shoot you on the Social Media Battle Field at the first glitch of problems or issues. They will never ever be on board with you for social media marketing. Forget it. Else the Social Media Battle Field becomes your war.
It is better not to try to change the mind of your CxO about social media marketing.
Be prepared for social media marketing
However be prepared for the case your CxO asks why you aren’t using social media marketing as then someone else has influenced and convinced them of the use of social media.
In that case it is not you. It is not your war.
Is your CxO in favor of social media marketing ?
More from LEADS Explorer
- How to get guaranteed interest for your products or company
- PR agencies: adapt to social media marketing or die
- The recipe of marketing success with social media
LEADS Explorer Recommends
