The 6 requirements for Social Media Marketing
During the DotCom era most companies got a website and believed they would be cool, become credible and successful instantly. Of course having a website wasn’t enough to be successful on the Internet.
The same is happening over again as companies have been going into Social Media by starting a blog, getting a page on Facebook and tweeting Tweets on Twitter. Social Media marketing has been portrayed as being cool for companies.
However Social media Marketing is more complex and requires more effort than just having some corporate or new product content on a blog, a Facebook page about the company and Tweets about the company, the CxO’s or the products.
Hence most companies made the same error again: they went with the flow (or trend) to be cool but didn’t questioned what was required to be successful in Social Media, just like they forgot to investigate how to be successful on the WorldWideWeb as it was call before the turn of the century.
1. Target customer audience
For a start you need to know your target customer audience. Who are your customers and your potential customers. Moreover you should know who amongst them would ever read or see any content on Social Media.
If you mainly sell to CxO’s of large traditional corporations, it is unlikely your Social media Marketing will ever have any effect or success.
2. Content
You need to have interesting content that will be interesting for your target audience. Not content that gets interest from people that are not from your potential customers group.
make sure your Content Marketing addresses your customers or potential customers.
3. Realism
Getting a lot of interest or comments from people who will never buy from you is only blurring the reality as you think you a scoring with your Social Media marketing, but in reality you are just wasting your time and effort.
4. Editing
Your content has to be written or presented in an appealing or pleasant way. Even the best and interesting content badly written or presented without imagination will score much lesser or even get hardly any interest.
5. Entertaining
People on Social Media will find information and select what they want to read or see and will decide nearly every second if they will continue to consume the information or not.
if your information is not utterly important or life threatening – which is in most cases – your content needs to be entertaining in order to keep the attention of your audience.
6. Measure
Whenever a company invests, thus also in marketing, it needs to calculate the Return On Investment.
Probably this is hard to achieve with precise numbers and amounts of sale, but at least you should try to measure if you reach your target audience or not.
Once having a website was cool, now posting content through Social media is cool, but in the end only lead generation, sales, generating revenue and making a profit are the real cool things in business.
How cool is your company in Social Media ?
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