First all companies flocked into MySpace and then it died for various reasons. Probably advertising, spam and Facebook.
Facebook started out for a limited target group, soon expanding to a massive population. As such marketing guru’s advised that all companies should have a page on Facebook as it was the (next) place to be and to get leads.
Then Twitter shot from the nerd underground to fame after Oprah presented Tweeting on her show. So marketing guru’s hurried to praise the commercial impact of Twitter which made CEO’s or CTO’s to put messages on Twitter. Additionally customer service was almost handled through Twitter and using Twitter for customer feedback was considered as normal.
While Twitter is being overwhelmed by automatic posts and spam bots, and the user interface or certain features of Facebook are getting cumbersome or confusing, Google has started out with Google +. Although it was by invitation only, Google+ had a considerable level of sign-ups over a a few weeks: 20 million in 21 days.
After only 21 days there were already consultants portraying themselves as Google+ specialists although business profiles (company pages) are not available yet.
Although the first uptake was impressive,it remains yet to be seen if the growth trend will continue as Google+ is still a small player in the social media and the forerunner Google Buzz failed.
Business and social media
Should companies all aim for getting a company page on Google + (once it will be allowed) or have we learned from the past ?
All the time and money by companies spend on MySpace (and consultants) has more or less evaporated, indicating investing in social media website might not be a good investment having a risky Return On Investment. This impacts businesses having put their hopes on social media marketing for lead generation.
After having invested time and money in MySpace, Facebook, Twitter and probably some other social websites that have disappeared now, will you aim for having a business profile page on Google+ ?
Or don’t you see any advantage anymore as you have seen it all before ?