Selling isn’t evil

Competition

Selling isn’t evil when the customer requires or wants a solution or needs a satisfaction. Selling to fulfill a need or a demand is more like a competition to win the customer over your competitors by removing the objections or showing the benefits.

Evil

Selling something that the customer really doesn’t need might be evil.
This type of selling is quite an art or a skill. It requires to be gifted as only a few people can do this. You really have to cheat and lie in the face of the customer.

Dumb

Selling the wrong solution to a customer when he has a need, demand or wants to be satisfied is dumb. It is a one time gain for a series of lost opportunities as this customer probably never will come back.

Marketing

Creating a demand that didn’t exist before with a customer isn’t sales but marketing. As a salesman trying to generate a need or a demand is a too long haul.

Courageous

Not selling to a customer when he demands a product that doesn’t solve his problems or isn’t fitting in his environment, is courageous. As this will require to convince the customer the solution is not the right one for him. This could upset the probable customer. Moreover you probably have to indicate where he can find the appropriate solution for him, thus sending a customer to a competitor.

Clever

Up-selling and cross-selling are the cleverest sales actions a salesman can achieve as the customer will buy more than he intended to buy.

Selling isn’t evil in most cases. Selling is good as it solves a problem or an issue for the customer. Selling starts with the customer.

Are you evil in sales ?