The Yang Yin of Marketing

Money versus time, effort and creativity

According to the laws of thermodynamics no energy is wasted as one type of energy is converted into another one. The same effect is present in marketing: money versus effort and creativity.

In marketing you can spend a lot of money on a campaign with little effort and creativity
OR
You can invest time, creativity and effort for realizing a marketing campaign without spending much money.

In traditional marketing it was and is mainly the amount of money spend on a marketing campaign that influences the result.

In social marketing money is of lesser importance as mainly the effort and creativity count for getting more or better results.

The more money spent the less effort or creativity required.
The lesser money spent the more effort and creativity is required.

Yin Yang

Yang is fast, focused, hot, aggressive, hard and solid: money
A marketer can spend a lot of money fast on an aggressive marketing campaign, that will only last as long as the money lasts.

Yin is characterized as slow, passive, soft, yielding and diffuse: effort, time and creativity.
A marketer can invest a lot of time and creativity in a marketing campaign without getting any results fast. However the effect of the campaign will last long.

What is your style: spending money or investing time, effort and creativity ?