The Conference decline
Until the majority in the venue had sales purposes: from the speakers to the attendees: most are into sales.
The Social Media decline
Although the Social Media (like Linkedin, Ecademy, Viadeo or Xing) started out with discussion platforms with good intentions, it soon became apparent more and more discussion were turned into a sales pitch or the discussions were stared as a sales pitch.
– The speakers of conferences have turned into discussion starters.
– The salesmen in the audience have turned into discussion comment posters.
Exactly the Social Media face exactly the same decline as the conferences due to the majority being into Sales.
And if the discussion started is not a sales pitch it is likely to be a job posting.
Hence slowly the interest in discussions on Social Media will die too.
Do you participate or start discussions on Social Media in order to promote your business ?