Why Social Media Discussions will Die like Conferences

The Conference decline

As Sales or Business Development we used to go to conferences in order to encounter people that could become leads and prospects.

Until the majority in the venue had sales purposes: from the speakers to the attendees: most are into sales.

The Social Media decline

Although the Social Media (like Linkedin, Ecademy, Viadeo or Xing) started out with discussion platforms with good intentions, it soon became apparent more and more discussion were turned into a sales pitch or the discussions were stared as a sales pitch.
- The speakers of conferences have turned into discussion starters.
- The salesmen in the audience have turned into discussion comment posters.

Exactly the Social Media face exactly the same decline as the conferences due to the majority being into Sales.
And if the discussion started is not a sales pitch it is likely to be a job posting.

Hence slowly the interest in discussions on Social Media will die too.

Do you participate or start discussions on Social Media in order to promote your business ?

 

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