Why Mobile Marketing In B2B Will Not Work

Praising Mobile Marketing

Marketing Guru’s, bloggers, advertising agencies, marketing consultants praise the concept of mobile B2B marketing.
- Marketing Guru’s as they need to give you vision
- Bloggers like to write about new technologies
- Advertising agencies need the new revenue source
- Marketing consultants can exploit the new medium

Interruption Marketing

However customers don’t want to be interrupted anymore with marketing messages. Especially not on their almost private cell phone. ‘Almost private’: although the company paid for the mobile phone, they consider it as their private communications channel for business, family and relations.
A marketing message has no place in this personal and partly private environment. Certainly not a B2B marketing message on a mobile.

Interruption marketing is a thing of the PAST.
Text messages on your cell phone are the most interrupting messages that exist as they require immediate attention like a crying baby.

It’s time for inbound marketing where mobile marketing in B2B doesn’t fit in.
Content marketing is the way to go in B2B (and B2C).