Why pleasing everybody is a dead end
Target all
If you trying to:
- Try to target every possible buyer with your website
- Interest all possible people with your email
- Please everybody with your blog
- Address your advertising too generic: a too wide marketing segment
Hence:
- Your website will become to cluttered with too many different propositions
- Your marketing message in your email campaigns will get deleted immediately
- Your blog will become too mainstream
- Your advertising will not affect anybody or have an impact on anybody
Results in nothing
All your marketing efforts will have no real focus on specific issues or problems or target group.
The marketing message will miss all possible impact as not a single potential customer will remember, consider and eventually buy your products or services.
Niche market for success
Instead seek or carve out a niche market, which you can analyze for their issues and problems, allowing you understanding the constraints, views and perceptions. This will enable you to:
- Specifically target a market segment
- Create email campaigns concerning a specific issue or problem
- Cover the interests of this target market in your blog
- Advertise about the issues, problems that your solution solves and the benefits
Don’t please everybody with your marketing – just your target group.
Growing big in your market segment is already a big achievement.
What is your target market ?
