CISCO has understood this and now presents their Collaboration video with rapping VP’s and even John Chambers (CEO) using Auto-Tune to sing in tone – just like rappers (who need it to correct their pitch and disguise off-key inaccuracies).
It sure is a pounding marketing message and entertaining.
About a year ago they had this “normal” less entertaining (boring) video.
Of course some people always want to make fun out of a new marketing concept – even at CISCO:
What do you think of entertaining B2B marketing ?
The first Auto-Tune world hit record by Cher: