Entertaining B2B Marketing by CISCO for Collaboration

As indicated in a previous blog post all marketeers will become entertainers in order to bring entertainment in their marketing as boring B2B messages would get the audience listening.

CISCO has understood this and now presents their Collaboration video with rapping VP’s and even John Chambers (CEO) using Auto-Tune to sing in tone – just like rappers (who need it to correct their pitch and disguise off-key inaccuracies).

It sure is a pounding marketing message and entertaining.

About a year ago they had this “normal” less entertaining (boring) video.

Of course some people always want to make fun out of a new marketing concept – even at CISCO:

What do you think of entertaining B2B marketing ?

The first Auto-Tune world hit record by Cher: