Is this the Best B2B Marketing Video that went Viral ?
Aspirational marketing video
This might be one of the best B2B video’s ever made.
This video tells a powerful story of what glass could do instead what glass currently does. This sure inspires for next generation of products: aspirational marketing video.
It sure went viral as it got over 16mio clicks.
Too perfect
Although the video is well made, continuously shows interesting applications and manages to show more possible functions and features with glass which keeps the attention, it could have been more entertaining as it seems to be happening in a perfect world. In most cases a perfect world is not entertaining and lacks sentiment or passion.
Emotion, sentiment or passion is missing
For a start the video is too long and there is no build up in emotion.
Being nice and perfect is not enough to entertain the audience and to be remembered too.
In order to be remembered people need a sentiment or passion: that triggers their brains more than anything else. Something that strikes them in their feelings or emotions instead of just amazement for technical achievements.
As emotions and feelings are personal they will stay longer with the viewers.
What is required is emotion, sentiment or passion in your marketing: emotional marketing even in B2B.
Apple had the emotion, passion and sentiment in this famous 1984 commercial:
What did you think about both video’s ?
More from LEADS Explorer
- Why B2B marketing is so boring and what to do about it
- What makes a video go viral in B2B?
- That gut feeling your company is on the wrong track
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