If you are eager to find prospects or projects then it is likely you won’t find them.
Maybe you are to pushy by being too much focused on getting a lead or even a sales cycle started. People feel this and this probably turns them away from you.
Promoting too heavily your product or services by grabbing every opportunity to mention your solutions will not helping to achieve your goal of leads and prospects. People will perceive you as a salesman eager to score or in the need to score.
The number of contacts you can make is limited. Hence the number of your pushy sales pitches is limited too as your reach is limited.
Email marketing tried to solve this problem of limited reach by blasting out marketing and sales messages to a massive number of people. The effectiveness of email marketing in B2B is probably decreasing significantly because of the pushiness.
Mouth to mouth expands reach
On the other hand when you listen to people and advise them with your real business expertise you will create a different attitude. The perception will be different.
The chance that the person you are helping will become a lead or prospect is still minimal, but the reward is in their network.
If you really help them with your advice, it is very likely they will mention it to their peers in face-to-face conversations and during social happenings as people crave for interest. Thanks to you they have something interesting to tell.
Or on a next occasion in a social environment the same people you have advised previously can introduce you to new people with similar business issues.
Giving advice and sharing your expertise will significantly expand your reach.
Thus instead of being a salesman on a commission, you should be a business guru with expertise to share and giving advice freely. Make sure they remember you and get their contact details. The contact details should be used forming inform about the success or fail of your advice and not for starting sales pitch. Again listen instead of speaking.Even if your expertise wasn’t successful they appreciate it as you are concerned about them.
Are you a salesman or a guru ?