Why Marketing Mix should include Social Media Marketing
Social Media
If your social media is managed apart from the entire marketing mix, then why take the effort of investing time in social media ?
Often the social media is operated and managed separately from the rest of the marketing channels as if it is of a different kind just because it is new (was new). This can lead to a different strategy or approach of customers not fitting into the complete company or brand picture.
However in the end all marketing channels are a communication from the company towards the potential or existing customer. For them whatever channel they listen, read or view doesn’t matter as it is a communication from the vendor.
Marketing Mix
Your marketing mix should include social media as it has become an essential part of your marketing. The marketing budget should be managed over all the channels and all efforts together.
Managing and treating your social media marketing separately your efforts and investments are likely to be wasted.
All of your Tweets, Facebook messages, bog posts and blog or forum comments should be a part of the total marketing mix.
Your marketing should:
- Form one unit
- Having one message
- Consist of one strategy
and include your social marketing too.
Else you will waste time, effort and money and might end up with different strategies.
Is your social media marketing included in the marketing mix?
