Why Mobile Outbound Marketing Fails and Inbound Not
Mobile Outbound B2B Marketing
A previous post explained why mobile marketing in B2B doesn’t work for a number of reasons, but mainly because it is interruption marketing on our almost private device. As we all get enough marketing interruptions everyday, people are fed up with them. Moreover how can you ever know the marketing message is timely and appropriate ?
Mobile Inbound B2B Marketing
On the other hand inbound mobile marketing might work as people freely inquire about products or services giving up their anonymous behavior.
So instead of forcing people be interrupted and to read your marketing message, the Mobile Inbound Marketing stands a chance.
The challenge to engage
The challenge is getting people using Mobile Inbound Marketing by providing:
- Mobile website:
You need a mobile website which differs for navigational reasons
- Mobile Apps:
If you can imagine and build and application (on IOS and Android) that relates to your product or service it will be beneficial
- QR codes:
The QR codes can work for sign-ups, registrations, sweepstakes, give-a-ways, coupons
- SMS/texting:
The challenge is that you have to engage people sending your company a SMS/text message without you sending one. Somehow they must getting teased and take action upon with sending an SMS/text message.
Whatever mobile marketing method and channel you use the goal needs to be about building relationships with your potential customers and customers.
What’s your experience with Mobile Inbound Marketing ?
