Not gating for content distribution
While gating for your content will mainly result in collecting worthless email addresses (gmail, hotmail, aol, wanadoo, yahoo.co.uk), it is way better not gating for your content. The benefit is in the distribution of your content: the Content Marketing.
Actually their payment is in the distribute of your content which requires your content to be good and appropriate to their needs or interests.
Social content payment system
Still chances are your content never gets distributed and nobody knows about it.
This is why paying with a message on social media could be the best solution. When asking for a download, the system will ask your social media credentials in order to log in to Twitter or Facebook and publish a message on your behalf. The message you define upfront gets Tweeted or posted on your Facebook.
Beneficial social spamming
Some say this is social spamming as the Tweet is not authentic and personal.
- The person can edit and change the content of the Tweet in order to make it personal or more authentic
- The content has the interest of the person as he wanted to download it
So it is personal and authentic as it relates to their current interest.
The benefit of this Pay with a Tweet content gating method is that your product or your content header gets published and distributed.
It is beneficial for:
- Increasing awareness of people
- Improving content marketing
- Boosting SEO as Google will index it (social media is still preferential)
- Better findability
Thus bringing value to the company.
Do you gate for content or not or social spam?