Rumors can occur for many reasons:
Rumor has it your company will bring out a new product.
> Your current offering suffers in sales and you need to give additional discounts to sell.
Rumor about your company or competitors can be and is likely to have a negative impact on your sales:
Rumor has it your product is not up to competition
> Trying to prove the contrary will be an uphill battle. Still you need to try.
Rumor has it your main competitor will launch a new product or concept.
> Tell your customers your product is available now and uses proven technology
Rumor has it regulations will change requiring modifications to the current range of products.
> You can take the gamble and promise a free upgrade in order to comply with the new regulations.
Rumor has it your company is facing bankruptcy
> Will will need to show the results and balance sheet of last quarter or year and explain why it isn’t so.
Rumor has it your company will be acquired
> Deny the acquisition completely stuffed with many good reasons
> Admit and promise the current products and service will remain the same and the financial backing will be greater
Rumor has it there will be a management buyout
> Tell them that in the management buyout there will be even more focus on customer care and service.
If rumor has it
Rumors require action in order to explain or to stop them.
If rumor has it about your company or industry you will need to inform your sales, indicate or train them how to react and act. Back up the salesmen with a marketing campaign for fighting the rumor.
As Adele sings:
All of these words whispered in my ear,
Tell a story that I cannot bear to hear,
Just ’cause I said it, it don’t mean that I meant it,
People say crazy things,
Just ’cause I said it, don’t mean that I meant it,
Just ’cause you heard it,
Rumour has it, rumour,