Twitter, Facebook and Google+ are generic social media. They are intended for the masses as anyone can have a presence and anyone can follow or stay in contact with anybody.
On the other hand LinkedIn is by definition restricted to people working in business. Although it can be any business, they are supposed to be active and working people.
The intention for people to register on LinkedIn is for job opportunities or to show being open or available to new job opportunities. Even if they are not actively seeking. Everybody is interested in improving their life and income.
Over time their interest on LinkedIn shifts from job opportunities to relationships as most of their business relations are on LinkedIn.
LinkedIn for Business
There a several features and reasons why people use and engage with LinkedIn:
- Finding people they have known previously – resulting in getting interested in the companies they are working for
- Searching on specific business issues or subjects of interest related to work and business.
- The discussion groups on specific matters related to business and industries
All is business related.
LinkedIn, Xing, Viadeo, Eademy
Business people are not on the other social media sites for their business. But for their private social contacts.
If you want to reach out to business people using social media for lead generation, then forget about Facebook, Twitter or Google+. Use LinkedIn, Xing, Ecademy, Viadeo or similar.
Do you use social media for B2b purposes ?