The overnight success product
If you start selling a product or service which has an instant success, you feel like the Masters of the Universe. It might be your product is hyped or just right on time. But for how long ? The success is probably not related to you.
It is very likely you are not prepared for any future rejection – or failure.
Once you start to encounter rejection, you will be lost as you have no precedence to fall back on due to the early overnight success of your product or service.
Moreover falling from Master of the Universe to a failure is a big psychological drop: the downfall is hard to overcome as a salesman.
The rejection debut
If instead you encounter rejection from start you will learn about the reasons, the requirements and perception of the potential customers. You will require changes to the product or service or even reposition it in the market. Slowly you will build up the success of the product or service.
Once you are geared for success by tuning your product or service to the demands of the market and you have learned to cope with issues and rejection, you are better equipped and prepared for any future rejection and downfall. Not only you but also the product or service as it has been fine tuned to the demands of the potential buyers.
Rejection makes you stronger
If you start out with a struggle for surviving then you will appreciate the success afterwards even more. Thanks to the learning curve during which you encountered rejections you are better armed for the future as you know you are not a Master of the Universe.
How successful was your product at start ?