Information and entertainment overload
Content marketing is a great concept as you offer content for free in the hope to draw in potential customers to your website.
However in this era of information and entertainment overload and overflow your content need to get noticed. How good or of great quality your content is, getting noticed between all the other content on the Internet is the real challenge.
Search engine results: title & content extract
In most cases content will be found through search engines. This requires a title and search matching content which will be displayed in the search results.
The title should catch enough attention to generate interest. Due to this your titles need to be aggressive or challenging or contrary like gossip newspaper headings. Still the heading should only tease: only tell what’s on the inside and not sell what’s on the inside.
The extract of the content that will be displayed in the search results is beyond your control as it is related to the search terms used. This you cannot predict. Still this extract of content is very decisive for people to click upon your website link.
What you do have under control are the different versions you can create about one subject. Each time using different keywords and different phrases.
The more versions you produce and publish on the Internet the more you increase the chances of being clicked on as the likelihood of any match and grabbing the attention will be higher.
The more and louder you shout and the more controversial your title and content, the higher the chance of grabbing the attention.
After grabbing the attention and people landing on your website you still need to convert visitors into leads.
Content marketing guidelines exist, but you still need the creativity to write the attention grabbing header and content.
Spreading your content using organic search (search engines) is not enough. The content should be interesting enough to have people forward it to their colleagues or peers. This forwarding is probably the most important as people will receive an email or see it posted on social media (Facebook, Twitter or LinkedIn). The recommendation of trusted parties like a friend, colleague or peer are utmost important. Thus your content needs to be more than attention catching as it should be quality content that people want to share.
What was your most catching content ever ?