Content marketing: the sequential spam on social media

Content marketing became interruption marketing

The idealistic picture painted by the marketing guru’s of content marketing for driving interested parties to your website and getting them to buy your products or services has become in reality sequential spam.
Instead of creating interesting documents where your experts share their knowledge and experience, content marketing has evolved into publishing content of lesser quality on social media. Not just one announcement on each social media, but multiple shouts on all possible social media. Just like interruption marketing, content marketing has become interruption marketing on social media.

Broadcasting instead of conversation

So instead of having a two-way conversation on social media as this media was intended in the first place, the content marketing has turned it into a broadcast media for sequential spam content.

Sequential spam instead of connecting

Most marketers still don’t understand content marketing as they have interpreted as sequential spam. They think about broadcasting and shouting their nice stories, but they miss the concept of two-way communication. This gives the potential customers no possibility of starting a conversation or allowing to connect.
As such the content marketing misses its’ goal of generating leads and acquiring customers through content completely.

How effective is your content marketing ?
Is your content marketing sequential spam too ?


Leave a Reply

About us

Engago Technologies provides a B2B web service for marketing and sales.

About web lead generation

 Get more leads: 30 day free trial

 See companies visiting your website: Visiting companies  Your potential hot leads to contact

Meta - Subscribe

 Subscribe in a reader
     RSS Really Simple Syndication

By email:


English flagItalian flagGerman flagFrench flagSpanish flag





Alltop, confirmation that we kick ass

Online Marketing Toplist

Add to Technorati Favorites

Add to Google Reader or Homepage

Subscribe in Rojo

Add to My AOL

Add to netvibes

Subscribe in Bloglines

Add to The Free Dictionary

Add to Excite MIX

Add to netomat Hub

Add to fwicki


Add to Webwag

Search For Blogs, Submit Blogs, The Ultimate Blog Directory

Business Blogs - Blog Top Sites

Blog Directory for USA

Business Blogs - Blog Rankings

Twingly BlogRank

Find the best blogs at


Webfeed (RSS/ATOM/RDF) submitted to

Marketing & SEO Blogs - Blog Top Sites

Links: Paperblog

Dr.5z5 Open Feed Directory


Feedage Grade A rated

blog directory

Business blog

Top  blogs

Blog Directory

Internet Marketing Blog Directory

Top marketing blogs award

The LEADSExplorer Blog

Top marketing blogs

Blog Ping Tool
Ping your blog