Content marketing became interruption marketing
The idealistic picture painted by the marketing guru’s of content marketing for driving interested parties to your website and getting them to buy your products or services has become in reality sequential spam.
Instead of creating interesting documents where your experts share their knowledge and experience, content marketing has evolved into publishing content of lesser quality on social media. Not just one announcement on each social media, but multiple shouts on all possible social media. Just like interruption marketing, content marketing has become interruption marketing on social media.
Broadcasting instead of conversation
So instead of having a two-way conversation on social media as this media was intended in the first place, the content marketing has turned it into a broadcast media for sequential spam content.
Sequential spam instead of connecting
Most marketers still don’t understand content marketing as they have interpreted as sequential spam. They think about broadcasting and shouting their nice stories, but they miss the concept of two-way communication. This gives the potential customers no possibility of starting a conversation or allowing to connect.
As such the content marketing misses its’ goal of generating leads and acquiring customers through content completely.
How effective is your content marketing ?
Is your content marketing sequential spam too ?