Cloning Your Customers
That sounds great as if you could duplicate existing good customers. However cloning customers is all about analyzing the characteristics of your best customers have in common in order to be able to identify or recognize new potential customers. Actually it is customer profiling:
- Geography
- Language
- Industry type
- Revenue/sales volume
- Employee size
- Management style or characteristics
- Management characters
- Usage pattern
- Their information research methods for purchases
- Their digital body language on your website
The in-depth analysis of your current customers and prospects helps to understand them for making better marketing decisions and sales approaches.
Cloning customers and prospects takes the guesswork out of customer prospecting, lead generation, customer acquisition.
Instead of buying huge mailing lists and sending massive mailing campaigns out, by using customer cloning you can target just your most potential customers.
Do you clone your customers ?
