The small booth issues on the big trade shows

Small booths – big trade shows

Small or medium sized companies can only afford a small booth on large or international trade shows. In most cases they end up having the cubical space booths are along the side walls of the hall. Often facing the back of the large booths of the big brands which will bring less traffic. The advantage of these smaller boots is that these are grouped by solution allowing the visitors to have an overview of the market solutions.
Alternatively the small companies manage to share space on a booth of their country or county with the disadvantage of not being in a specific solution area.

Lack of space

The problem with these small booths is multiple due to the lack of space:
– The messaging is minimal: only one or two subjects or problems can be addressed
– The display of goods or services is limited too
– Standing out is hard to do
– Findability due to the limited size

Positioning of salesmen

A problem not to under estimate with these small booths is the positioning of the salesmen.
If they stand near the corridor they can be scaring away the visitors.
Their presence can distract the visitors from reading the messaging. Especially if there are to many sales reps present.
Often sales reps are sitting behind a table in front of the booth impeding the visitors the access. Sitting down at a table will not improve lead generation or sales at it shows a less dynamic image of any company.
On a small booth it is probably the best to sit or stand in the back of the booth in order to allow free access to the booth and not to distract from the messaging.

The potential customers

Potential customers on a trade show are:
– Eager for information
– Are looking for a solution to their problem
– Are collecting alternative solutions for their problem

Somehow the small booth needs to address this and communicate the message that will trigger the attention of the visitor looking for answers or solutions;
The well-known brand names are not required to do this messaging as people will investigate into solutions.
The small companies have a much bigger challenge to get their message across. Hence they need to imagine what their potential customers are looking for.

What is your messaging on trade shows ?


2 Responses to “The small booth issues on the big trade shows”

Leave a Reply

About us

Engago Technologies provides a B2B web service for marketing and sales.

About web lead generation

 Get more leads: 30 day free trial

 See companies visiting your website: Visiting companies  Your potential hot leads to contact

Meta - Subscribe

 Subscribe in a reader
     RSS Really Simple Syndication

By email:


English flagItalian flagGerman flagFrench flagSpanish flag





Alltop, confirmation that we kick ass

Online Marketing Toplist

Add to Technorati Favorites

Add to Google Reader or Homepage

Subscribe in Rojo

Add to My AOL

Add to netvibes

Subscribe in Bloglines

Add to The Free Dictionary

Add to Excite MIX

Add to netomat Hub

Add to fwicki


Add to Webwag

Search For Blogs, Submit Blogs, The Ultimate Blog Directory

Business Blogs - Blog Top Sites

Blog Directory for USA

Business Blogs - Blog Rankings

Twingly BlogRank

Find the best blogs at


Webfeed (RSS/ATOM/RDF) submitted to

Marketing & SEO Blogs - Blog Top Sites

Links: Paperblog

Dr.5z5 Open Feed Directory


Feedage Grade A rated

blog directory

Business blog

Top  blogs

Blog Directory

Internet Marketing Blog Directory

Top marketing blogs award

The LEADSExplorer Blog

Top marketing blogs

Blog Ping Tool
Ping your blog